Marketing Vocabulary: What if we all say the same thing

I have judged technology competitions for years and have reviewed countless (alright, hundreds) of applications during that time. Almost all of them describe themselves as easy to use, fast to deploy, scalable and revolutionary in their utility. Some even tell you what they do. Too often the positioning and description are abstract [...]

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Relevant Differentiation vs. Best Available

A number of years ago, I worked for an enterprise software vendor that offered an outstanding product – a product that we were convinced was the best available in its’ sector. Enterprise software evaluations frequently involve consultants, RFP’s, multiple rounds of meetings, site visits and detailed demonstrations. This evaluation was no different, however [...]

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This is Not My Beautiful Industry

As part of an end of 2010 look at the Interactive industry, I provided my take on the state of the Industry in this posting for the MITX.org site (link below). It reflects my take on the constant state of change that has enveloped interactive tools and services since its’ birth. The interactive [...]

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Interactive Service Companies Evolve

In shifting from an initial focus on base production – the now simple task of getting a site up on the web – to progressively more involved sites that connect with various databases, while introducing more and more interactive functionality has changed the mix of skills required of the interactive development agency while also raising [...]

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What is Your Interactive Services Firm Thinking?

You have issued an RFP, scored the responses, had the on-site meetings with the finalists and, eventually, signed a contract. You have designated an extremely competent Project Manager to ride herd on your team, and your selected firm has designated an Interactive Producer/Project Manager to run the project. But what is it that [...]

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ANYWHERE & Global Connectivity

Emily Nagle Green, President and CEO of the Yankee Group and a fellow MITX Board member, has just written “Anywhere”, a very interesting book that looks at the implications of ubiquitous connectivity and its’ implications.

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